{"id":5625,"date":"2022-08-09T16:16:02","date_gmt":"2022-08-09T13:16:02","guid":{"rendered":"https:\/\/pasteque.gr\/?page_id=5625"},"modified":"2022-08-11T11:58:26","modified_gmt":"2022-08-11T08:58:26","slug":"website-marketing","status":"publish","type":"page","link":"https:\/\/pasteque.gr\/en\/web-services\/website-marketing\/","title":{"rendered":"Website Marketing"},"content":{"rendered":"
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What is digital marketing in ecommerce;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The digital marketing in e-commerce is a process that helps to increase sales for online stores, usually using platforms which is mainly online. This may include the emphasis on brand awareness, some campaigns or ads, or some discounts etc. Most of the marketing tactics for e-commerce from traditional marketing strategies, but applied online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SEO & Web marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Search Engine Optimization (SEO) helps to increase \u201cfree\u201d visitors from the search engines, especially for Greece, by Google. With SEO we appear to users that are looking to buy our products or services. These are quality visitors, more ready to buy, since we are actively seeking.<\/p>

The web promotion with SEO techniques should aim to four individual factors, the combination of which can lead to a successful SEO strategy.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Social Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The report on Social Media provides recognition to your website and increases the likelihood of traffic from external sources. In addition, a strong presence on Social Media boosts the rate of exposure of the site to the general public and makes it more accessible to search engines. The SEO optimization and marketing through Social Media has evolved rapidly. Social SEO is the future of online marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tKeywords<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
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Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The proper selection of keywords is the basis of any promotional activity, as it increases the index relativity of the site. The key words discussed are the phrases that users type in the search engines. Taking into account the millions of searches performed every day on the Internet, choosing the right keywords to promote your website is the first important step in support of the traffic. Focus on particular pages of the website, which it's clear that they are related to the keywords you have chosen. Attention: to fill in just your content with keywords is not working and not only will you end up to have a non-quality content, but it may be that the your website to get on the "black list" of the major search engines if they consider that you are trying to "trick".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tOn-site Optimization<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t
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On-site Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Enough, however, only the keywords for correct detection of the search engines; The answer is negative, as the assimilation of appropriate keywords on a web page, you must include the so-called meta tags for the page, i.e.:<\/p>

  • Title tag<\/li>
  • Meta description tag<\/li>
  • Headings tag (h1, h2, etc.)<\/li>
  • Image tag<\/li><\/ul>

    The title and the meta description tag as well as the URL of the page displayed in the search results, therefore, as clearly as it is, the easier it is for users to see exactly what you offer through your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Original content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    An effective technique to improve the user-friendliness of your site to the search engines is unique, original and quality content. Content is what users value most in a website.<\/p>

    From the moment your website increase traffic, the content is the one that will draw the attention of users and lead them to a potential purchase of products and services. The content adds priceless value to the SEO strategy, especially if direct visitors to specific points in the website, it has an original and informative text, it is relevant to the topic and includes the right keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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    External links\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The degree of validity of your site is calculated from the number of pages pointing to this, the so-called backlinks. However, not all the external links of the same weight. The search engines evaluate websites based only on the number of bakclinks. On the contrary, they give emphasis on the quality of those links. For example, positively assess an external link that comes from a website with a high validity, which is related to the activity of your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    The proper selection of keywords is the basis of any promotional activity, as it increases the index relativity of the site. The key words discussed are the phrases that users type in the search engines. Taking into account the millions of searches performed every day on the Internet, choosing the right keywords to promote your website is the first important step in support of the traffic. Focus on particular pages of the website, which it's clear that they are related to the keywords you have chosen. Attention: to fill in just your content with keywords is not working and not only will you end up to have a non-quality content, but it may be that the your website to get on the "black list" of the major search engines if they consider that you are trying to "trick".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    On-site Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Enough, however, only the keywords for correct detection of the search engines; The answer is negative, as the assimilation of appropriate keywords on a web page, you must include the so-called meta tags for the page, i.e.:<\/p>

    • Title tag<\/li>
    • Meta description tag<\/li>
    • Headings tag (h1, h2, etc.)<\/li>
    • Image tag<\/li><\/ul>

      The title and the meta description tag as well as the URL of the page displayed in the search results, therefore, as clearly as it is, the easier it is for users to see exactly what you offer through your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Original content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      An effective technique to improve the user-friendliness of your site to the search engines is unique, original and quality content. Content is what users value most in a website.<\/p>

      From the moment your website increase traffic, the content is the one that will draw the attention of users and lead them to a potential purchase of products and services. The content adds priceless value to the SEO strategy, especially if direct visitors to specific points in the website, it has an original and informative text, it is relevant to the topic and includes the right keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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      External links\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      The degree of validity of your site is calculated from the number of pages pointing to this, the so-called backlinks. However, not all the external links of the same weight. The search engines evaluate websites based only on the number of bakclinks. On the contrary, they give emphasis on the quality of those links. For example, positively assess an external link that comes from a website with a high validity, which is related to the activity of your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      \u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf digital marketing \u03c3\u03c4\u03bf ecommerce; \u03a4\u03bf digital marketing \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b1 online \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 online. \u00a0\u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand, \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba.\u03b1. \u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2644,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-5625","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/pages\/5625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/comments?post=5625"}],"version-history":[{"count":186,"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/pages\/5625\/revisions"}],"predecessor-version":[{"id":6281,"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/pages\/5625\/revisions\/6281"}],"up":[{"embeddable":true,"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/pages\/2644"}],"wp:attachment":[{"href":"https:\/\/pasteque.gr\/en\/wp-json\/wp\/v2\/media?parent=5625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}